Assessment of Knowledge, Attitude and Practice Towards Sustainable Consumption Among University Students in Penang, Malaysia: Assessment of Knowledge, Attitude and Practice Towards Sustainable Consumption Among University Students in Penang, Malaysia

Nur Ainul Shuhada  Mokhtar; Nur Qamarina Ain  Kamarul Zaman; Nurul Amira Shafira  Zawawi; Wan Amyzatul Aida  Salehfuddin; Alia Qistina  Zakaria; Nurul Syifa Aqila  Ali; Murni Amirra  Mohd Aminuddin; Siti Nurshahida  Nazli; Nurhidayah  Sabri; Tengku Nilam Baizura Tengku Ibrahim

doi:10.24191/bioenv.v3i1.82

Authors

Nur Ainul Shuhada Mokhtar Department of Environmental Health, Faculty of Health Sciences, Universiti Teknologi MARA, Cawangan Pulau Pinang, Kampus Bertam, 13200, Kepala Batas, Pulau Pinang, Malaysia
Nur Qamarina Ain Kamarul Zaman Department of Environmental Health, Faculty of Health Sciences, Universiti Teknologi MARA, Cawangan Pulau Pinang, Kampus Bertam, 13200, Kepala Batas, Pulau Pinang, Malaysia
Nurul Amira Shafira Zawawi Department of Environmental Health, Faculty of Health Sciences, Universiti Teknologi MARA, Cawangan Pulau Pinang, Kampus Bertam, 13200, Kepala Batas, Pulau Pinang, Malaysia
Wan Amyzatul Aida Salehfuddin Department of Environmental Health, Faculty of Health Sciences, Universiti Teknologi MARA, Cawangan Pulau Pinang, Kampus Bertam, 13200, Kepala Batas, Pulau Pinang, Malaysia
Alia Qistina Zakaria Department of Environmental Health, Faculty of Health Sciences, Universiti Teknologi MARA, Cawangan Pulau Pinang, Kampus Bertam, 13200, Kepala Batas, Pulau Pinang, Malaysia
Nurul Syifa Aqila Ali Department of Environmental Health, Faculty of Health Sciences, Universiti Teknologi MARA, Cawangan Pulau Pinang, Kampus Bertam, 13200, Kepala Batas, Pulau Pinang, Malaysia
Murni Amirra Mohd Aminuddin Centre of Environmental Health and Safety, Faculty of Health Sciences, Universiti Teknologi MARA, 42300 Puncak Alam, Selangor, Malaysia
Siti Nurshahida Nazli Department of Environmental Health, Faculty of Health Sciences, Universiti Teknologi MARA, Cawangan Pulau Pinang, Kampus Bertam, 13200, Kepala Batas, Pulau Pinang, Malaysia
Nurhidayah Sabri Department of Environmental Health, Faculty of Health Sciences, Universiti Teknologi MARA, Cawangan Pulau Pinang, Kampus Bertam, 13200, Kepala Batas, Pulau Pinang, Malaysia
Tengku Nilam Baizura Tengku Ibrahim Department of Environmental Health, Faculty of Health Sciences, UiTm Cawangan Pulau Pinang, Kampus Bertam, Kepala Batas, 13200, Pulau Pinang

DOI:

https://doi.org/10.24191/bioenv.v3i1.82

Keywords:

Sustainable consumption, Environmental Management, Knowledge, Attitude, Practice

Abstract

The study aimed to assess the knowledge, attitude, and practice of sustainable consumption among university students in Penang, Malaysia. Sustainable consumption is one of the crucial goals in Sustainable Development Goals that foster environmentally friendly behaviour in the Malaysian community. mitigating negative impacts of consumption patterns. A quantitative data collection took place over five days by distribution of online questionnaires to a diverse sample of students, evaluating their knowledge of sustainable consumption principles, attitudes towards sustainable lifestyles, and actual consumption practices. The preliminary findings showed a high level of knowledge among university students regarding sustainable consumption principles. However, there were variations in attitudes towards sustainable lifestyles, with some showing moderate commitment while others exhibited a more indifferent approach. A gap between knowledge and practice was identified, indicating disconnection between students' comprehension regarding sustainable consumption and their implementation of sustainable behaviours. Influential factors, such as personal values, perceived barriers, social norms, and awareness of sustainable alternatives, shaped students' knowledge, attitude, and practice towards sustainable consumption. The role of educational institutions, peers, and media in promoting sustainable consumption was also found to be significant.

Assessment of Knowledge, Attitude and Practice Towards Sustainable Consumption Among University Students in Penang, Malaysia